Wednesday, June 12, 2019

Marketing Communications Essay Example | Topics and Well Written Essays - 750 words

Marketing Communications - Essay ExampleThe inter-dependence of the various elements within the remains has vast potential to establish a market that is sustainable as well as mutually satisfying. Indeed, as per the video (persuaders), one of the major challenges of modernistic integrated marketing is anticipating the changing requirements of the people and using effective advertising to connect emotionally with the people.Kotler has defined IMC as the concept under which a beau monde cargonfully integrates and coordinates its many communications channels to deliver a clear, consistent and compelling messages about the organization and its products (Kotler, 2009). Even though the customer base is increasing, it is proper difficult not only to attract more customers but also to retain them. So, one need to add something more on the existing products to fall upon it more attractive without compromising much on the price. In fact, the more innovative the product and fancier the pro motional techniques, the higher are its chances of capturing market space. Thereby, insist that stigmatises, advertising, and promotional techniques are very important tools of marketing.Baker and Hart have asserted that putting people into marketing is essential for many reasons and not the to the lowest degree being that all businesses fundamentally cater to the needs of the people (Baker & Hart, 2007). Advertisements and media play a very crucial role in the strategy planning and are often used to define companys position vis--vis the market strategy for non market factors. A well defined market strategy is the mainstay to success in any new market. The various media in the region are important tool to popularize the company and help establish its brand among the masses.Analysis and identification of the changing trends of the customer requirements are important ingredients to gain leverage against their rivals. Understanding of consumer psychology,

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